Hyrox Now In Global Partnership With Puma
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Hyrox joins Puma in the fitness game to get you fit and fab
Puma has exciting news for fitness enthusiasts worldwide as it has announced a groundbreaking partnership with Hyrox, the prestigious world series of fitness racing, spanning from 2024 to 2027. This collaboration solidifies Puma’s role as the official apparel and footwear partner for all Hyrox races, marking a significant milestone in the evolution of fitness racing.
A Lasting Partnership
Since the inaugural Hyrox race in Hamburg in 2018, where Puma served as a local partner, the event has skyrocketed in popularity. With over 175,000 participants competing in more than 65 races during the 2023/24 season alone, the brand has become a global phenomenon. Now, with Puma’s worldwide partnership, the future of fitness racing looks even brighter.
As part of this collaboration, Puma will leverage its cutting-edge Cloudspun technology to develop a comprehensive range of Hyrox apparel. This innovative technology, featuring dryCELL moisture-wicking properties, ensures optimal comfort and performance for competitors. 
More Colours To Choose
Puma will introduce exclusive Hyrox colourways for select footwear models, including the award-winning Velocity NITRO 3 and Deviate NITRO series, designed to enhance athletes’ performance during these rigorous competitions.
For All Fitness Types
Hyrox races offer a unique and inclusive fitness challenge, comprising eight rounds of a 1km run followed by functional movements. With categories ranging from Team Relay to Individual Pro, there’s something for everyone, regardless of fitness level or experience.
What’s more, as part of the partnership, Puma will actively engage with Hyrox events worldwide until 2027, providing support to elite athletes and showcasing their latest innovations. Athletes competing in the brand’s Elite 15 will exclusively wear Puma’s new Deviate NITRO 3 running shoe, underscoring Puma’s commitment to performance excellence.
With Puma’s expertise and Hyrox’s dedication to fitness innovation, the future of fitness racing looks brighter than ever. Get ready to experience the thrill of competition and the joy of pursuing a healthy lifestyle with Puma and Hyrox.
