Gentle Monster Announces Its Latest Collaboration With Maison Margiela
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The Gentle Monster X Maison Margiela collaboration is overloaded with style
Maison Margiela and Gentle Monster announce the newest chapter in their comprehensive eyewear collaboration. Featuring new temple-less designs, artisanal leather-wrapped frames, and the iconic four white stitches, the line, comprising 17 designs, is reflected in a creative dialogue fueled by the experimental artisanal values shared by Gentle Monster and Maison Margiela.
Too Cool For school
The collection features ten sunglass and seven spectacle designs adapted from the overarching theme. These acetate frames come in signature colorways, including black, white, grey, cream, transparent, and tortoiseshell, as well as leather-framed editions in black, ivory, khaki, and blue shades.
An Artist’s Lens
Moreover, photographed by Jordan Hemingway, the campaign contextualises the eyewear within a hyper-realistic, dream-like setting founded in the time-transcendent transatlantic voyage that inspired the narrative of the Maison Margiela Co-Ed Spring-Summer 2024 Collection. This is what we reckon to be the highlight of the entire collection.
When It Drops
Launching on 7 March 2024, the second instalment of the genderless line is accompanied by five activation spaces worldwide. This avant-garde pop-up, set in a futuristic space, vividly expresses the corresponding factors between the identities of Gentle Monster and Maison Margiela. Both brands are known for their stunning designs so you already know the collection looks good.
Where To Get It
The campaign performance featuring a robot and a human, skillfully blurs the boundary between the two beings through nuanced gestures, imbuing the show with a captivating sense of emotion. The collection will be available from 7 March 2024 onwards till stock last.