The BR05 Artline Dragon puts a dragon on your wrist in time for the new year

2024 will be the Year of the Dragon. According to Chinese astrology, those born under the Dragon have a character that is active, strong-willed, confident, enterprising and lucky. The new BR 05 Artline Dragon watch takes on this bold personality, with exclusive laser engraving reminiscent of a tattoo.

Engraving With Style

While the Maison has built its reputation on producing efficient instrument watches designed for professionals, Bell & Ross has never held back from giving free rein to creativity. This is the BR 05 Artline’s mission, a unique variation within the BR 05 line allowing for a freer range of artistic expression.

The Wood Dragon

The year of the Wood Dragon officially begins on Chinese New Year, which lands on 10 February 2024, also known as Spring Festival. The dragon is more than a mythical creature; it is a major cultural and spiritual reference.

The Art Of Engraving

On the dial and integrated bracelet of the BR 05 Artline Dragon, the decorative motif is finely engraved. The ancestral technique of engraving has been practised in China for more than a millennium.

In watchmaking, engraving is traditionally considered the first non-functional enrichment of a timepiece. With its new BR 05 Artline Dragon, Bell & Ross pays homage to Chinese culture and its art of engraving, while pushing its mastery of watchmaking techniques a little further.

Contemporary Elegance

On top of that, since its launch in 2019, the BR 05 line has been the tangible expression of Bell & Ross’ desire to offer an urban watch with contemporary elegance.

Ever faithful to the desire for technical excellence, which is the guiding principle behind the development of all Bell & Ross watchmaking instruments, the BR 05 Dragon features a BR-CAL.321 self-winding mechanical movement.

An Exceptional Piece

Designed to celebrate the strong symbolism of the Chinese dragon on the advent of this new year, the BR 05 Artline Dragon is deliberately created as a rare piece, not only because of its character, but also the complexity of its design.

More information can be found on the Official Bell & Ross website.