Now you can enjoy the renowned French Jeweler, Fred, right here in Malaysia

Maison Fred, the renowned French Creative Modern Jeweler and part of the LVMH group, just held the grand opening of its brand-new boutique at the prestigious Tun Razak Exchange (TRX) in Kuala Lumpur.

The Founder

Founded in 1936 by Mr. Fred Samuel, Fred is an embodiment of his profound love for the sun and the sea that originated in South America and nurtured in the French Riviera.

A private room backdropped with a gradient blue panel that mimics the colours of the sea and evokes the light of the azure Riviera in this boutique. This offers an intimate space for bespoke consultations and premium service, whilst the boudoir bathed in pink gold invites a more sequestered discussion.

The Original DNA

From the visual vibrations of the sand to the gentle shimmering of the sea, the boutique possesses all the DNA of Fred and invites one to share in a timeless moment and elegantly displays Fred’s emblematic collections, including the nautical and sporty-inspired Force 10.

The infinite lucky charm of Chance Infinie, and the loving allure of Pretty Woman. Each collection illuminates a facet of the Fred style designed for women and men on all occasions.

The Best Collections

The Force 10 collection was first created in 1966 starting from an idea borne of Henri Samuel, elder son of Fred Samuel. As an avid sailor and taking inspiration from sailing tools, he combined steel marine cables with rivets and a gold buckle to produce a bracelet that he gifted to his wife.

The contrast between raw steel and the refinement of gold made this unique creation revolutionary in the jewelry world. Named after the gradient of a very powerful wind, this casual chic jewel has gone on to become not only an icon but also a symbol of courage, surpassing oneself, strength and determination.

Decisively unisex, interchangeable and endlessly customisable, it has given life to a large array of jewelry in sizes from mini to XL, and available as bracelets, rings, necklaces and earrings. Chance Infinie is a representation of Fred Samuel’s inexhaustible confidence in his destiny and his intelligent seizing of opportunities.

Visit the Official Fred Website to find out more.